ASO: App Store Optimization

How to optimize your keywords

Posted by Daniel Vela on January 30, 2024
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Improve Your ASO Strategy to Get More Downloads on the App Store

The App Store is a vast digital ocean, and for your application to stand out among the multitude, it’s crucial to implement an effective App Store Optimization (ASO) strategy. Below, I share some key tips to enhance your presence and boost downloads.

  1. Split Search Terms into Single Words and Eliminate Duplication
    By breaking down search terms into unique words, you maximize your application’s visibility. Eliminate any duplication to avoid confusion.
  2. Remove Spaces and Avoid Pluralizing Words
    Simplicity is key. Remove all spaces and refrain from pluralizing words in your key terms for more efficient searching.
  3. Eliminate Common Words and Stop Words
    To optimize space, eliminate common words and stop words that don’t significantly contribute to your visibility.
  4. Avoid Including Your App or Company Name
    Avoid redundancies and use each character wisely. Don’t include your app, company name, or category in search terms.
  5. Simplify Complicated Words
    Facilitate user searches. Simplify complicated words to make your application more accessible.
  6. Use All 100 Characters Available
    Every character counts. Utilize all 100 characters available to maximize your application’s visibility.
  7. Bonus: Place Your Most Important Keywords Early
    Highlight your strengths from the start. Place your most important keywords early to capture attention at first glance.

Additional Tips to Boost Your Strategy:

  • Filter Keywords by Popularity and Difficulty: Opt for keywords with popularity more than 15/100 for effective balance, and difficulty less than 55/100 for relevance.
  • Study Competitors: Learn from others. Analyze your competitors and take note of their strategies.
  • Continuous Optimization: ASO is an iterative process. Invest in tracking to continually adjust your strategy.
  • Impactful Visuals and Engaging Videos: A picture is worth a thousand words. Ensure your listing has impactful visuals and engaging videos.
  • Start with a Limited Feature Set: Less is more. Begin with a limited set of features and expand based on user needs.
  • Focus on Downloads before Monetization: Establish a solid foundation. Prioritize downloads before focusing on monetization.

Remember, success on the App Store is not just about downloads but delivering unique experiences. Keep your ASO strategy continually evolving, and you’ll be one step closer to achieving your goals.

Conduct a comprehensive market analysis, adapt your strategy, and conquer the App Store! 🚀

Pre-Keyword Use Checkpoints:

  • Is the difficulty level of this keyword accessible for my app?
  • Are there any apps in the top 10 for this keyword that I feel I can compete with?
  • Is this keyword truly relevant to my app?
  • Will my target users use this keyword to search for my app?


Additional Content

Good Advises

ASO Services Online

Apple Doc